Outrage Over Diet Pepsi ‘Skinny Can’

Just in time for this month’s National Eating Disorders Awareness Week comes a pouring-out of offense taken at Diet Pepsi’s launch of a “skinny” can. “Our slim, enticing new can is the right complement to in the present day’s trendy seems,” PepsiCo chirped concerning the can’s launch.

The collective outrage on the soda slinger’s worship of waifdom echoed from a nation tormented by physique-picture points. “Pepsi ought to be ashamed for declaring that skinny is to be celebrated,” Lynn Grefe, president and CEO of the National Eating Disorders Association, mentioned in a press launch.The can hits cabinets in March, and was being trumpeted at New York’s Fall 2011 Fashion Week, which started Thursday. In an ironic observe-up, National Eating Disorders Week runs Feb. 20 by means of Feb. 26.

Pepsi may pay nearer consideration to its advert copy on many ranges. The cola firm touted its “notorious” (sic) campaigns which have celebrated ladies and style previously. Talk a couple of self-fulfilling prophecy. Pepsi’s large bulky fake pas within the minds of many emerged lower than per week after one other widespread PR catastrophe, Groupon poking enjoyable at Tibet’s struggle for freedom in a Super Bowl advert.

A Pepsi spokeswoman defined that the can was launched in affiliation with Fashion Week as a result of they’re giving folks “the thin,” or “inside scoop,” on occasions that happen through the vogue fest. “[It’s] the within supply because it pertains to model and design,” she stated. “Skinny,” she provides, is extra concerning the fashion of the can, than any “different implications.”

The new skinny can is a svelte S inches tall with out heels. Yet it should nonetheless weigh in at 12 ounces like its extra-zaftig predecessor (which can nonetheless be out there, the corporate assures). The Pepsi spokeswoman mentioned a 4-pack of the brand new cans will price $B.ninety nine — roughly the identical price to purchase 4 of the common cans relying the place you store. Not that it is any comfort to organizations corresponding to NEDA. Grefe reminded the comfortable-drink large that girls of all physique varieties must be assured of their individuality and wonder.

“PepsiCo’s feedback are each inconsiderate and irresponsible,” she stated. “Their shameful misdirection is additional exemplified by tying the launch of this offensive advertising marketing campaign to Fashion Week, the place ladies’s physique varieties are atypical at greatest … and unhealthy as to be deadly at worst.”

Branding wonks have praised the glossy design during cringing on the previous “skinny is in” message.

Pepsi Skinny has the potential to tick off a considerable demographic. Nearly S% of American girls will develop both anorexia, bulimia or a binge-consuming dysfunction, based on the National Institute of Mental Health. And that is not together with those that know the suffererers and the commonly outraged now taking umbrage within the blogosphere.

“Same previous story — aspirational, seems-oriented promoting with a skinny layer of fake-empowerment on prime,” wrote Slate. “If you are assured on the within, you will be skinny on the skin, or one thing. Huh?”

All we will say is that if PepsiCo is considering of a brand new skinny bag for its Fritos corn chips to have a good time “slim and enticing,” it’d care to return to the drafting board.

27 thoughts on “Outrage Over Diet Pepsi ‘Skinny Can’

  • wilsonbiggs

    on

    How did I get here from Tornado videos?

  • facebookcindi

    on

    fuck off you fat ass bitch

  • cplusplusgamer

    on

    @ChemicalChrisOttawa They’re not promoting anorexia, but rather promoting
    having a BMI in somewhat of a decent range.

  • Dipstikk

    on

    @fyfytj Now that right there, that’s an ACTUAL situation where one could
    ask, “where did that come from?” Encouraged to be overweight? Nobody’s
    encouraging anyone to be any size, but why should people be jealous of
    THIN, healthy women (emphasis mine)? What makes what you yourself refer to
    as “a stick figure” so enviable? What’s thinness got to do with health, and
    why should anyone envy BOTH a body type and its state of health? If you
    have to envy something, why not just envy healthiness?

  • Francine Bräkling

    on

    Oh my gosh you guys! You really can’t read the subtext!!! It is totally
    offensive!

  • 1forjohnny

    on

    that guy is an idiot ….remove him

  • illuminatioification

    on

    @ArielDarkBlade69 Bitch.

  • pbmdh

    on

    ………..I can see how the can might be offensive. Saying that in order
    to be beautiful you have to be skinny. But some people take the offense too
    far.

  • trey davis

    on

    fucking retarded

  • Seto Kaiba

    on

    Omfg Americans xD

  • Ryan Kyojiri

    on

    1:25 least attractive? i’d tap it *literally taps a skinny can*

  • TracyInsomiac

    on

    Confident woman avoid Aspertame/Neotame because they don’t believe in
    ingesting poison

  • cplusplusgamer

    on

    @thereisnoorangespoon acting as if you’re a victim is how the feminist
    thrive.

  • Dipstikk

    on

    @fyfytj I also like the hastily tossed in jab at “stick figures.” You’re an
    equal opportunity hater. You’re saying that basically, anyone who’s over or
    under some arbitrary number that we happen to attribute with being “normal”
    has no right to feel good about themselves and must, for some reason known
    only to you, envy a body type which you either have, or more likely, simply
    admire. As a rule, I refuse to admire a body that is not my own, but
    especially not just based on how it looks.

  • Lazarth

    on

    @barre8787 Because I was born diabetic and can’t drink normal coke?

  • Christopher Takashima

    on

    That’s pretty much the image all advertisers use. I don’t get why the Pepsi
    Company gets so much crap for it.

  • PRIVATEAYEIEYE

    on

    I saw canned peaches at Safeway the other day, packed in pure aspartame
    syrup. Now THAT was a bit disturbing. Otherwise, I believe that a cute
    squat can is every bit deserving of love as a tall skinny one.

  • cplusplusgamer

    on

    @Dipstikk this is exactly why we have so many fat people in America.

  • ArielDarkBlade69

    on

    @illuminatioification You obviously don’t know much on this subject.
    Perhaps you should go back to school kid.

  • trybal007

    on

    @Rao665 If that is true, then go drink some Agent Orange and Round-up, then
    inject yourself with steroids. That would be a good start. 🙂

  • Rod Parsa

    on

    Someone needs to make a “Best of Ben” playlist.

  • Moneymyke357

    on

    Feminist are Jelly, Cuz men would rather fuck the can than them.

  • Borys Bordiv

    on

    Nice, but .I did -15 lbs last 2 month.Go to hawght.so#P9KdKcu
    hOiKRuMVImh0JSmao

  • Iwastherein1969

    on

    so Snooki is a latina by blood, a guidette by adoption……no no Italiano,
    Snooki

  • mrbrockpeters

    on

    Sorry. My bad bro. I’m just razzling you. No harm meant. So what did you
    mean exactly.

  • ChafaFeRnando367

    on

    you misunderstood my comment smartass

  • ChafaFeRnando367

    on

    How much you wanna bet she going to have another baby in the near future?

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